I’m Gina. I’m so happy to meet you. I live in Sweden, between the sea and the city, with my eclectic Swedish-American-French family of thinkers, makers & movers who inspire me daily.

While many people imagine that my first name is “Willow,” my willow life actually began on the day that I married and took my husband’s Swedish last name, which sounds to me, like the Swedish word for “willow.” My first name is Gina.  I grew up in the US in a family of largely Scandinavian heritage. This willowday story unfolded itself in Sweden, where I now live in an eclectic, international, home —  in a place where the city meets the sea — with my Swedish-French husband and our 3 children, who inspire and motivate me daily. I’m hopelessly addicted and influenced by all of them.

My Swedish last name sounds like the Swedish word for “willow” and brings so many imaginative thoughts to me that this is how my award winning blog was named. I’m so pleased to meet you here for a “Willow Day” with me and my “wee willows.”

willowday printables, art projects, kitchen fun and more

A good place to begin and a reader favorite: Leaf Fairy Printables | HERE | Find projects to make with your kids HERE | Find ideas for creative kids in the kitchen |HERE |  TWEEN + Teen baker:  HERE | We love Parties | HERE  | Sweden + travel | An unexpected favorite hike with kids : HERE  


I’d love to hear from you:

  • Email: hello (at) willowday (dot) net.
    I love to hear from you and to see what you do with my willowday artwork, tutorials and printables
  • You can also join me at @willowdaygram on instagram.
    Tag me there with any willowday inspired projects or my artwork in your own home. It makes my day!
  • Interested in other work by Gina | HERE


I have a lifelong passion for children, creativity and  have professionally worked as a creative all of my life in many forms from graphic designer, illustrator, artist writer, photographer, installation consultant, prop stylist to teacher on both sides of the Atlantic and further. These interests intersect here where you can find many projects made with our own two hands for you to make, too with your own two hands with your kids.



ICA | Hemköp | Confidencen and more | Interview at HelloWonderful | Interview with  schaeresteipapier | (In Swedish)  Interview in Hemköp | HERE | MUJI | Trägårdsmässan + more.

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